PR agency ID Collective adds Yu Kitchen to its client list

PR agency, ID Collective, has won the account for Melbourne restaurant Yu Kitchen.

Under its new remit, ID Collective will be working to amplify the Yu Kitchen brand across mainstream media outlets.

Yu Kitchen has appointed ID Collective to execute its public relations

Yu Kitchen is a joint venture between Malaysian hospitality business The Oriental and Ruyi Group and the Australian Calia Collective.

Jason Chang, Calia Collective chief executive officer, commented on the partnership: “We’re excited to partner with ID Collective as they align with Yu Kitchen’s passion for pushing boundaries. Already our story has been shared across outlets including Time Out, Urban List, Executive Style and Herald Sun, and we look forward to achieving great things together this year.”

Recently, ID Collective won the PR accounts for Ecco Footware and Driza-Bone. Last year it was appointed to the public relations and digital accounts for Malaysian Airlines.


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