PR agency Liquid Ideas announces list of wellness and hospitality client wins alongside new hires

Public relations agency Liquid Ideas has announced a host of new client wins, and a collection of new hires and promotions.

In the wellness sphere, the agency has won Bioglan, Wellgrove and the Olive Wellness Institute. Complementing its hospitality brands, Liquid Ideas has also won Golden Century, Coopers Brewery, The Wine Collective and the Adelaide Hills Wine Region.

For the Adelaide Hills Wine Region, the agency will work on its second Hills Heist event in Sydney. In servicing The Wine Collective, Liquid Ideas will be launching a new online market place.

Liquid Ideas will be taking on content creation and community management for Coopers Brewery brand Holsten Zero, and leading the PR, influencer engagement and seeding for the brand’s Coopers DIY Beer, BrewArt, and Holsten Zero products.

The agency has also added the Big Red Group to its roster – covering its consumer and B2B activity – and will be running an influencer and partnerships campaign for fragrance house Ecoya.

Following last year’s win of Universal Sony Home Entertainment, the agency will be executing Universal Pictures’ theatrical partnerships.

In the list of new hires, Heidi Finnane joins Liquid Ideas as an account manager, after six months working casually as a sub-editor at Bauer. Finnane has also worked in editorial roles at Eye to Eye Media, the Chelsea Magazine Company and News Corp Australia.

Matt McCaffery has been appointed as senior social media executive. McCaffery has previously worked at the Dry July Foundation, Clear Heads International and Leo Burnett.

Two new account executives have also joined Liquid Ideas. Hannah Evans joins from Morey Media, and Cameron Ludowyke joins from Cojo Creative in Amsterdam.

Sidney Balfour has joined the company as an assistant account executive after finishing her Bachelor of international business at Monash.

In the list of promotions: Millie Friend progressed from account manager to strategy manager, Lizzy Thomas was promoted to senior account manager, Alex Metros became an account manager, and Eilis Grangier was promoted from assistant account executive to account executive.

CEO Narelle Craig said in a statement: “2018 was awesome for Liquid – fantastic new team additions, lovely new food and drinks clients, and growing into new sectors such as entertainment. But our focus remains to deliver the best possible work to our clients, so attracting this great new talent along with new client wins is making 2019 pretty exciting for us.”


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