PR and influencer agency Theory Crew boosts team following account wins
Melbourne-based PR and influencer marketing agency, Theory Crew, has picked up four accounts and appointed a new staff member to its team.
Having won accounts for bag brand Crumpler, audio company Master & Dynamic, contemporary music label PURE and expert financial firm Lifewealth Group, the company has announced the appointment of former Bauer Media editorial writer, Jennifer Aitken.
Jennifer Aitken joins Theory Crew from Bauer
“We’re thrilled to welcome four new accounts into our family of leading innovative lifestyle brands,” Felicity Grey, Theory Crew founder and MD.
“Theory Crew is entering an exciting new phase of growth and the appointment of Jennifer Aitken has further strengthened our media relations and journalistic capabilities, giving us the right mix of expertise across influencer marketing, social and content, creative strategy and public relations.”
The company is also looking to launch a new content creation division, The Content Crew, in November.
Previous Theory Crew clients include Samsonite, SKYN, American Tourister, Shaver Shop, iRobot, Mayver’s Health Foods and Patak’s.
