PR part of the problem?

I believe the audience can sense the difference, not in every instance but more generally, and the public’s ability to know that they are getting advertising dressed up as journalistic content might be one reason why they find media less compelling and engaging than a generation ago.

Trevor Cook on the difference between journalism and PR content

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics PR

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