‘Pragmatic not pioneering’: Branding experts weigh in on Google’s new logo

Australia woke up to a different looking internet this morning, with Google unveiling its new logo.

The move shouldn’t be entirely surprising given the company’s reorganisation under a new parent company Alphabet last month, as it moves into the next phase of its development.

We asked leading brand and design experts to weigh in on the new logo, and what it means for the company.