F.Y.I.

Praytell opens first Australian office

US based agency Praytell has opened its first Australian office in Melbourne, led by head of global Zoe Watson.

The announcement:

Creative communications agency Praytell is expanding into Australia, launching its first APAC office in Melbourne this month. Led by the agency’s Head of Global, Zoe Watson, the move reflects the agency’s growing roster of global clients and local work including Australian PR representation for KAYAK Australia.

Named PRWeek’s 2020 Agency of the Year (North America), Best Place to Work seven years running since the agency’s inception, PRovoke Media’s New North American Agency of the Year (2015) and one of AdWeek’s Fastest Growing Agencies (2019-2020), Praytell will work alongside Project Worldwide’s network of APAC agencies including George P Johnson, Darkhorse and JUXT to expand its footprint in the region.

Founded in Brooklyn, New York in 2014, Praytell is now a 145-strong team that delivers earned-first integrated thinking across PR, creative, digital, influencer and performance & analytics from its offices in New York (Brooklyn and Manhattan), Los Angeles, San Francisco, Atlanta, Chicago, Austin and London. Praytell clients include Anheuser-Busch, Destination Canada, Estée Lauder Companies, Danone, Under Armour, PepsiCo and Calm.

“We have deep respect for the creative coming out of APAC and recognize we’ll need to do our very best work to justify our existence locally. The good news is that one of our very best – Zoe Watson – is absolutely ready to show the region what we’re made of,” said Praytell founder & CEO, Andy Pray. “We can’t wait to double down on the things we know to be true about modern integrated comms while ensuring our approach is rooted in local insights and experience.”

“Praytell is known in the U.S. for optimistic creative and the best culture in the business, and you can bet we plan to build on those roots in Australia to attract the most curious and creative talent in the market,” said Head of Global, Zoe Watson. “We’re growing with client demand and a one team, one dream mentality. The opportunity to influence and deliver great work for global clients alongside our U.S. and U.K. teams – both here and abroad – is unique and exciting.”

Praytell will support its existing roster of global clients with expanded work in Australia, while also taking Australian brands to the U.S. and U.K.. It plans to begin hiring in the coming months.

For more on Praytell, visit praytellagency.com or follow at @praytellagency.

Source: Praytell media release

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