Premieres of Masterchef and House Rules unable to beat The Voice on Monday night
Nine’s The Voice came out on top for Monday night, defeating both the premiere of Ten’s 10th season of Masterchef Australia and Seven’s House Rules.
Ten’s Masterchef Australia averaged 890,000 metro viewers, whilst Seven’s House Rules premiered with just 607,000.
The return of Ten’s cooking show was down on last year’s premiere of 1.012m metro viewers as well as 2016’s launch, which pulled in 1.231m across the five metro cities.
Across the 16-39s, 18-49s and 25-54s, Masterchef was in front of The Voice. Its biggest audience was the 25-54s, with 468,000 viewers.
But it was a tougher performance for Seven’s House Rules, which was down on last year’s 718,000 viewer launch. It was the lowest launch for the show since it began in 2014.
The show attracted just 607,000, failing to appear in the top five programs watched by the 18-49 and 25-54 key advertising demographics. Nationally, the show had 1m viewers. Last year the show premiered on a Sunday between the news and the My Kitchen Rules final. The second episode last year, which ran on Monday, pulled in 605,000.
But neither show was able to beat The Voice, which pulled in 949,000 metro viewers last night. The show’s biggest audience came from Melbourne – 291,000 – and it also placed second across all key ad demographics.
Seven had a more successful evening in news, with 1.098m watching the 6pm bulletin, ahead of Nine News’ 1.028m.
The ABC was also featured in OzTAM’s overnight preliminary ratings top 20, with Australian Story, Media Watch and Four Corners, attracting 542,000, 528,000 and 511,000 respectively.
Ten’s Roseanne – which pulled 401,000 – was out-rated by the ABC programming, but it did beat Nine’s special Stan Walker: Fight of his Life, which averaged 397,000.
Seven’s The Mentor did not make the top 20 last night, with 369,000 viewers tuning in.
The Voice’s win over rivals House Rules and Masterchef Australia impacted on main channel share, with Nine winning the night at 21.9%. Seven’s share was 17.3% and Ten’s was 15.4%. Meanwhile ABC and SBS had shares of 12.7% and 5.5%.
