F.Y.I.

Premium Content Alliance announces first research project into the efficacy of premium media channels

September 29, 2020 8:56

Premium Content Alliance has announced the commissioning of its first research project which will look at the effectiveness of advertising in premium media channels, including newspapers and digital.

The announcement:

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Topics

Duane Varan MediaScience Premium Content Alliance Premium Effectiveness Study Steve Weaver

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Premium Content Alliance announces first research project into the efficacy of premium media channels

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