Ten focuses on sport, dancing and the return of “event TV” formats to lift ratings
Hamish McLennan
Network Ten has pinned its hopes on premium sport and event TV to lift the network out of a poor ratings year and extend its reach into the target demographic of people 25-54, it was revealed at last night’s up fronts.
Presenting a platform of premium sport as the launchpad for new local and imported shows, the network moves into the new year with 35 prime time cricket games in the KFC T20 Big Bash League and the Winter Olympics in February.
And event TV such as The Bachelor, said to be a hit with women 25-54, will return to the network, as well as a relaunch of So You Think You Can Dance Australia, promoted last night by panel judge Paula Abdul.
Think its Barrett not Barnett
New ‘Family Entertainment Show’ at 6:00pm – let me guess, they’re bringing back Family Double Dare!
Have You Been Paying Attention? – Is this the cheapest TV show you’ve ever seen ? Notice the really subtle mentions of other Ten programmes and advertisers.
I think Hamish McLennan should take a steps back if his strategy is based on premium sports and Event TV.
Will Ten deliver on that :
– The Winter Olympics is far from premium sport and will only serve better audiences to 7 & 9 – no wonder they are keeping quiet on that front !
– The Bash Big will under perform – summer, low sets in use , new network and lack of a promotion base – my guess average 400,000 viewers,
– Event TV – SYTYCD an old format that was axed by prior management because it failed to deliver..hmmm
Ho hum…….can’t say it got my tyres pumped.
Last one out of Ten turn off the light…
Return to “event ” tv? Looks like more of the same rubbish to me.
…. save your money and get out of breakfast TV – you’ll never win! Plus, I’m a huge cricket fan and even I doubt I’d watch the Big Bash. Sorry.
OneTen
@ really: Spot on – if Winter Olympics and Big Bash are examples of the “big” Marque sports events Channel 10 thinks is going to get them back into the game, then they are delusional. I don’t know whether it’s because they don’t have the budget, or they don’t have the programming expertise or some combination of both, but their programming choices are woeful.