Pressure to conform the focus of The Monkeys’ Reach Foundation campaign

Building teen confidence is the aim of The Reach Foundation’s ‘Pressures’ campaign that shines a light on the pressure and isolation many youths feel in their everyday environments.

Created by The Monkeys, the out-of-home and print campaign focuses on everyday situations where teens are pressured to conform, whether in the schoolyard or on social media at home.

The campaign urges the Australian public to go online to The Reach Foundation’s website to learn more about the non-for-profit’s vision to create generations of passionate young people who are ready to shape the world.

The organisation aims to empower young people to feel more confident and self-aware through a youth-led model that provides workshops and resources accessible to any teenager.

The Monkeys’ Melbourne chief creative officer, Ant Keogh, said: “With ‘Pressures’ we hope to dramatise the isolation many teenagers feel and let them know that Reach is there to help.”

Reach Foundation national manager of brand and campaigns, Eleanor Bignell, added: “School, family and  social media are three common themes that come up in our work with young people and feeling boxed in is the one thing that ties them all together.

“This powerful campaign created by the amazing team at The Monkeys aims to highlight the invisible pressures young people face every day and bring awareness to the work Reach does to help young Australians feel less alone.”


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