Presto hands creative account to Whybin\TBWA as it renews marketing push

Foxtel and Seven’s joint venture streaming service Presto has appointed creative agency Whybin\TBWA Sydney to handle its creative account as it makes a renewed marketing push in an effort to compete with the likes of Netflix and Stan, Mumbrella understands.

It is understood Whybin\TBWA beat out DDB, Publicis Mojo and BWM for the account.

Presto originally launched its online movie service in March last year with its head of digital and music channels Shaun James at the helm.

BWM led the service’s first campaign, which aimed to show the service as a good way to entertain kids and adults alike.