PRIA membership should be part of redundancy package for PRs, says institute

Companies making PRs redundant are being urged by the Public Relations Institute of Australia to buy their departing staffer a PRIA membership as part of the termination package.  

The PRIA is to launch a scheme in NSW aimed at helping jobless PRs find their next gig. The Next Opportunities program – which involves mentoring and putting unemployed PRs in touch with others in the same situation – will officially launch in three weeks time.

“With many companies feeling the pressure of the current economic climate, the PRIA NSW created the program to specifically support industry professionals impacted by management cutbacks,” said Andrew Collett, PRIA’s NSW president and MD of Hill & Knowlton.

The organisations says the programme is open to NSW PRIA members who have been made redundant, fear for their job or want to make a career change. It added: “Employers are encouraged to include a PRIA membership in redundancy packages to enable staff members to take part in the program.”

Over the next six months, a monthly session will be held for up to 10 participants who will hear from a a guest speaker. The PRIA said: “The group will be able to form bonds with people in the industry going through similar experiences. Each participant will also be offered access to one on one mentoring from a select mentor group.”

The July 21 launch will include a presentation by Peter Salt, of Salt & Shein on “Steps you can take to optimise your job seeker‟s toolkit”. Further details are available by emailing


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