Priceline and Whippet celebrate little wins in new campaign

Priceline Pharmacy and Whippet have launched the Festival of You campaign, celebrating the everyday little wins.

The announcement:

From the head lice that’s got the kids itching for relief to your husband’s chainsaw-style snoring that has you yawning all day long, little health issues can have a big effect on your family’s day-to-day happiness. Thing is, once you’ve taken care of them, it can feel like no big deal. But since it felt like a big deal at the time, Priceline Pharmacy thinks getting on top of them should be celebrated, and that’s what the newly released Festival of You campaign is all about – celebrating your little health and beauty wins in a big way.

With Priceline Pharmacy ambassador Chrissie Swan as MC, the tongue-in-cheek celebrations see a diverse range of Aussies being recognised for their health and beauty achievements, from remembering their vitamins to nailing the perfect winged eyeliner, and everything in between.

Says Priceline’s Acting Head of Marketing, Gabrielle Tully: “We believe life happens between the big moments, and that the small things should be celebrated too, like keeping everyone in the family feeling their best every day. We do this each and every day in our Priceline Pharmacy stores, so our Festival of You campaign is built on the idea of acknowledging these small wins and celebrating the people who have them.”

Says Whippet’s ECD, Tod O’Reilly: “Unfortunately, the little things mums do every day go largely unnoticed, and to a greater extent, unrewarded. Priceline Pharmacy goes out of its way to acknowledge mum and to be there to help her. A Festival of You is Priceline Pharmacy’s fun and engaging way of making a big deal of the little things she does. With the help of the ever-bubbly Chrissie Swan, we brought the celebrations to life with a few laughs along the way.”

The Festival of You campaign will run nationally through TV, radio, digital, social and in stores.


Client – Priceline Pharmacy

Acting Head of Marketing – Gabrielle Tully

Brand and Media Manager – Kim Leishman

Agency – Whippet

Creative Director – Tod O’Reilly

Creative Group Head– Rebecca Williams

Senior Copywriter – Oliver Ward

Senior Account Director – Lucy Yeo

Production Company – Two Tractors

Director – Grantley Smith

DOP – Katie Millwright

Media – PhD Melbourne

Source: Whippet media release


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