Priceline Pharmacy launches new campaign focused on improving health

Priceline Pharmacy has launched a campaign in conjunction with The Haus, Humann Communications
and Banter working alongside Whippet and PHD following research on important insights into the health issues concerning Australians.

The campaign includes experiential, Out-Of-Home (OOH), earned media and social.

Prior to the campaign, Priceline undertook an extensive research project analysing 755,778 health checks that took place on 273-medical grade Health Stations around the country in Priceline and Priceline Pharmacy stores between November 2018 to October 2020.

Key findings from the report will be promoted through outdoor advertising, with localised data from states and capital cities used to create OOH creative. Priceline Pharmacy will also be launching its Care-a-van, a mobile health check on wheels that will tour the country offering free health checks.

Priceline Pharmacy acting head of marketing, Gabrielle Tully, said the campaign was created to showcase the depth of Priceline’s insights.

“In a time when it has never been more important to be aware of your overall health, it made sense for us to launch this important piece of work to Aussie consumers. Priceline has been fortunate enough to have access to a robust data set that we knew had the potential to impact the lives of thousands through the right execution.”

• Client: Priceline Pharmacy
o Acting Head of Marketing: Gabrielle Tully
o PR, Sponsorships & Event Manager: Hayley Conway
o Brand & Media Manager: Sophie Genovesi

• Experiential: Banter
o Paul Den – Partner & Co-Founder
o Mitchell Loadsman – Partner & Co-Founder
o Pippa Hancock – Client Director
o Jesse Benson – Associate Production Director

• Earned media: humann communications
o Seon Peberdy – Business Director
o Emily Scales – Managing Consultant
o Claudia Booth – Consultant
o Keiran Mannion – Consultant

• Creative: Whippet
o Lucy Yeo – Senior Account Director
o Tod O’Reilly – Executive Creative Director
o Rebecca Williams – Creative Group Head
o Kate Watts – Senior Designer
o Oliver Ward – Senior Copywriter

• Media: PHD 


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