Principals announces Davidson Branding acquisition
Principals has officially acquired Davidson Branding – a Melbourne-based agency.
The announcement:
Branding agency Principals has acquired Melbourne agency Davidson Branding.
With offices in Melbourne, Sydney and Auckland, Principals is Australasia’s largest independent brand strategy, identity and voice agency with a unique scale, breadth and depth of branding capability. Founded in 1995, the agency has worked with clients including NAB, Stockland, Officeworks, Australia Post, Australian Red Cross Lifeblood, Transurban and Network 10.
Multi-award-winning agency Davidson Branding was founded by Grant Davidson who has led the business for the past 35 years. With a client list including Unilever, Arnott’s, Kmart, Bonds, The Victorian Government (Dept of Health), Enel Green Power and Deakin University; Davidson Branding has sought-after credentials in retail and consumer goods branding.
Founder, owner and director of Davidson Branding, Grant Davidson said: “After 35 years at the helm of Davidson Branding, this is an amazing opportunity to take the business to the next level. We’re bringing significant retail and consumer branding skills to arguably the best branding agency in Australia. This is an exciting new chapter and I’m confident this partnership will lead to outstanding results for our clients.”
The acquisition allows Principals to broaden its offer and gives the business unrivalled scale in Australia and New Zealand. Consumer goods expertise will round out Principals’ specialist capabilities which already include brand voice through brand language studio XXVI as well as insights, semiotics and employer branding.
Principals CEO Tom Brigstocke said: “In our 30th year, we are only getting better. The fusion of Principals and Davidson uniquely positions the agency as a branding powerhouse able to shape iconic brands across categories for the next 30 years and beyond.”
From 1 March, Davidson Branding will come into the Principals fold with Grant and his team relocating to the Principals’ Melbourne office. This will create a team of 85 people across three main studios in Melbourne, Sydney and Auckland.
Davidson said: “There is a strong cultural fit, based on a shared belief in collaboration and desire for excellence. Given Principals’ great reputation for doing amazing work and fostering a fantastic culture, this is a terrific opportunity for the future.”
Brigstocke added: “Davidson Branding do excellent work, and more importantly they are lovely people who share a similar culture and approach to ours. This is a meeting of minds, and we look forward to the energy and momentum it will bring our clients and team.”
Source: Principals
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