Private Media to launch SmartCo Media; Ex-Buzzfeed Australia founding editor leads local Inc. title

Calum Jaspan

September 26, 2022 10:14

Private Media is set to launch SmartCo Media, an umbrella brand for its business titles SmartCompany and the newly licensed Inc. Australia, with founding editor of Buzzfeed Australia, Simon Crerar onboarding as editor-in-chief of both.

The launch comes as publisher Private Media laid out its defence last week in the defamation trial brought by Lachlan Murdoch, co-chairman of News Corp.

Crerar [left], alongside Olivia McDonnell, Will Hayward and Peter Fray

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

Inc. Australia Olivia McDonnell Private Media SImon Crerar SmartCompany Will Hayward

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Private Media to launch SmartCo Media; Ex-Buzzfeed Australia founding editor leads local Inc. title

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