Priya Kanniappan promoted to the hot seat at carsales

Carsales has appointed Priya Kanniappan as group marketing director.

A long-time member of the carsales team, Kanniappan will lead carsales Australia’s marketing team and report directly to carsales Australia managing director, Ajay Bhatia.

“We’re very pleased to announce Priya’s appointment,“ Bhatia stated.

“Carsales has a philosophy of building and promoting talent from within and Priya is a prime example.

Priya Kanniappan

“We were extremely impressed by the calibre of applications for the role but Priya’s experience, innovation and strong appreciation of what makes carsales Australia’s #1 made her the clear choice,” he stated.

Kanniappan was formerly carsales’ GM consumer marketing leading the group’s digital, brand and partnership teams. Kanniappan will now head carsales Australia’s full marketing effort including a growing emphasis on trade and B2B.

“Carsales is an exceptional business with an incredibly strong brand. Our category is undergoing rapid change and with our culture of innovation we are well setup to broaden our addressable market. I’m
thrilled to have this opportunity to build our future positioning, take our brand to new heights and lead such a talented team of marketers,” Kanniappan commented.

“We will launch some exciting initiatives in early 2022 including a significant upgrade of carsales’ consumer favourite, Instant Offer, and the next stage of our ‘buy online’ offerings via carsales Select.”


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