5 Lessons in CX Excellence, but Don’t Forget the BX

Date: 13 March 2024

In this session, Endeavour Group CMO Jo Rose will be joined by Dan Murphy’s Head of Growth & Retention Lisa Casey and BWS’ General Manager Marketing Josie Brown. Jo Rose will define what customer experience excellence means to Endeavour Group and share a perspective on the important distinction that Brand Experience adds. She will also share her firsthand experiences and insights on how to effectively advocate for investment in CX and BX in the C-Suite.