Best of Frenemies: How CX & Media Buying Can Work Better Together

Date: 13 March 2024

For years, brands have prioritized growth at all costs. This has meant a singular focus on acquiring and converting prospects using aggressive performance marketing tactics to maximize sales. But in 2024, CMOs find themselves in something of a ‘cost of marketing crisis’. With the economic headwinds bringing extra scrutiny across what is being spent in marketing, CMOs are forced to show greater return on their investments while navigating & responding to the declining impact in consumer purchasing power.