Speakers: Marita Forss, general manager – marketing and comms , Cricket NSW; Indy Khabra, co-Founder & CEO, Livewire Group International; Lewis Evans, head of product, 9Now
7 April, 2022
Just as there is no one-size-fits-all marketing solution, there is no single descriptor of a sports or entertainment fan. Traditional demographics aside, everyone is different, bringing with them a unique combination of outlook, personality, and level of involvement. From the hardcore fan to the casual onlooker, across the multitude of options of digital advertising, the goal of engagement has never been more difficult.