How To Drive Customer Loyalty to Build Resilience in 2024

Date: 13 March 2024

Building customer loyalty is arguably the single most important marketing strategy for the year ahead. Not only can it foster sustainable growth, customer loyalty is a vital part of the brand moat protecting retailers in periods of macroeconomic flux. So how can brands build customer loyalty in 2024? As e-commerce teams, digital strategists, agencies and retailers rework their equations around what is profitable to invest in, it’s more important than ever to consider where customer loyalty comes from, how to find and nurture opportunities for growth and how to earn more lifetime value from existing customers.