International Keynote: #NoConditionsApply – The Indian Advertising Campaign That Shook The World

Speaker: Swati Bhattacharya, Chief Creative Officer, FCB Ulka

June 6, 2019

In late 2017, Indian agency FCB Ulka released one of the bravest campaigns globally. In collaboration with Times of India, the agency created #NoConditionsApply, a powerful short film that aimed to change the Bengali Hindu ritual of Shindoor Khela from one of division to one of inclusion. The viral campaign, released in print and across social media platforms, created waves across the country.