International Keynote: What the World Can Learn from eCommerce Innovations in China

Martin Suter, the head of eCommerce for Greater China at AB InBev – the world’s largest brewer – joins the summit to share a keynote presentation on eCommerce innovations.

Suter will posit that while the China eCommerce market is leading the world in terms of volumes, penetration and innovation, it is not a unique market – but a first mover which other markets can learn from.