International Speaker: How B2B Marketing Can Leverage Viral Marketing Techniques and Breaking News

Speaker: Lou Weiss, Chief Marketing Officer, Shutterstock

September 5, 2019

B2B marketing is often treated as different to B2C. More than just product feature and function descriptions, B2B marketing strategies need to leverage more emotional connections to stand out from competitors. The new battleground for B2B is viral marketing and news to produce compelling marketing content – but is it really possible?