Dashboard-Video-International Speaker: The Death of Impression Based Marketing and the New Era of Measurability
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International Speaker: The Death of Impression Based Marketing and the New Era of Measurability

Speaker: Scott Knoll, CEO & President, Integral Ad Science

June 13, 2018

As we saw in 2017 with the Facebook / YouTube brand safety issues, there are insufficient industry-wide standards to create consistency from all sides. The industry as a whole is increasingly demanding transparent practices. 

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