Is Content Marketing Dying? The Stats and Facts That Will Help You Decide

June 14, 2018

The line between between advertising and content has been blurring for years. We are now at a point where the two are completely interchangeable. Is there any value in distinguishing the content marketing discipline?

Last year after the much-lauded purchase by Isentia, Australia’s most high-profile content marketing agency King Content collapsed, raising questions about the viability of content specialism amongst agencies. Should content agencies exist as specialists?