Live Session: Virtualisation – The Digital Innovation in Sports Marketing

Follow the live session at 16:30 AEDT on 22 October

With the slow return of sports being somewhat anticlimactic so far for fans, this could turn into the biggest crisis ever for an industry that’s been growing tremendously. According to an article in Ad Age, global spending on sponsorship rights fees will fall from 46.1 billion US dollars in 2019, to 28.9 billion US dollars in 2020.