Opportunity Knocks: What Next for Finance Industry Marketers – Gayle While’s Take

Speaker: Gayle While, Deputy CEO, Clemenger BBDO Melbourne

The Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry, to give it its full name, has now concluded. For some brands it will change nothing, for others, it will require a reinvention of how they market themselves.

This session will uncover the 'what now' and 'what next' stories from a variety of finance brands. They will each reveal their marketing plays for 2019 and beyond, and discuss what they see as the main challenges and opportunities in the aftermath of the Royal Commission into banking.