The Verified Impression

Speakers: Duncan Trigg, Vice President, Advertising Effectiveness, comScore; Ben Green, Director of Programmatic, Yahoo; Peter Bojanac, Director of Sales and Marketing, Suncorp; Alistair Jones, Media and Connections Manager, Kellogg's Australia

June 3, 2015

Duncan Trigg, together with a panel including Ben Green, Peter Bojanac and Alistair Jones, talks about content verification, how it offers transparency and clarity to both sides of the business, and how to avoid fraudulent measurement.