You Bought a Jeep: The Remaking of an Automotive Brand

Speakers: Chris Jeffares, CEO, Cummins and Partners Australia; Jim Ingram, Executive Creative Director, Cummins and Partners Australia

June 3, 2015

‘You bought a Jeep?’ is probably one of the most well-known and oft-quoted brand lines in Australia. Cummins & Partners CEO Chris Jeffares and co-executive creative director Jim Ingram look at the creation of the campaign and chart its journey, which they claim has seen a huge boost in sales for the brand.