Profero eyes Australia expansion, global boss: ‘Never say never’ on selling

Profero global CEO Wayne Arnold

Digital agency Profero is gearing up for expansion in Australia.

Sydney is the network’s Asia Pacific hub for creative, strategy and technology, and global CEO Wayne Arnold has said he wants the Australian business to build scale to serve the region.

Profero has traditionally grown organically, but recently acquired an Hispanic marketing agency in the US, and since AKQA sold to WPP in June Profero is the world’s largest independent digital agency network.

Arnold, who was in town last week, did not rule out launching an office in Melbourne or making an acquisition.

Profero’s Australian office has grown by 25% every year for five year, with clients including Western Union, Pizza Hut, Johnson & Johnson and News Limited. The agency now has 30 staff.

On Profero keeping its independence, Arnold said: “We talk to a lot of people, and it’s very flattering to have those sort of conversations. But we’re on a journey that isn’t finished yet. That said, never say never. But we’re under no pressure to make a decision.”

Arnold started Profero with his brother Daryl in 1998. The agency now has offices in New York, Paris, Milan, Madrid, Zurich, Munich, Moscow, Beijing, Seoul, Tokyo, Shanghai, Singapore, Sydney and Mumbai, as well as London.



Sign up to our free daily update to get the latest in media and marketing