Programmatic platform Adform opens an Australian office
Programmatic platform Adform has appointed Angus Blackwood to lead its newly launched Australian office as it expands its presence in the local market.
The announcement:
Adform Australia Opens as Advertiser Demand for Programmatic Trading Expertise Grows
Independent adtech platform expands its global presence, launching in Sydney with Angus Blackwood at the helm
You would think with the consolidation (and demise) of every other similar business in the AU agency market they would have been a bit more wary.
I dont foresee good news for Adform in 2019!
Please add some context and supporting data to your claim
Independent performance / data providers are dead in Aus, with the exception of Quantcast. Agency holding groups and their trading desks made sure of that.
Probably best to research a region’s buying habits and agreements before moving in.
Adform are a buying and trading platform, Quantcast is a data source
Ok, so now you’re competing with every trading desk as well as the other (more established) local independent desks.
Congrats, again – good luck.
Any more you want to add? keep firing away and you might hit the spot
You started with a generalised statement; Adform are quite the business outside of Australia so by no means small. In this market they’ll be operating with global clients who have material size deals. There are a number of small companies doing well in this market, one such case Playgorund XYZ when everyone else killed creativity.
Secondly the reference to competitors with Quantcast, requires additional research to determine the nature of Adform’s business, the conclusion here based on that comment is. insular Australian only market knowledge
Lastly, as a major competitor in the ad stack marketplace global deals would make their business viable here.
Keep going if you like I can type for fays based on experienced not anecdotal jabs
Yes you’re correct – my knowledge is insular and Aus only, which is the only market that matters here and the one most of us are only concerned with.
Good luck conquering Oceania with your US based research and unbelievable tech stack.
I look forward to eating my words when Adform don’t withdraw out of this market within a year.
In general I feel is some of the challenge in this market, Australia focused (that’s where the pay check comes from) and the businesses coming in have had global focus). It;s a big wild world out there.
Going to be interesting to see what happens to them
This has been fun let’s do it again sometime
Good day sir
Agreed.
By way of example, Snakk Media went into receivership on Monday