Diageo’s Matt Bruhn promoted to global Smirnoff role

Matt Bruhn diageoDiageo Australia’s marketing and innovation director Matt Bruhn has been promoted to global brand director of Smirnoff, opening up one of Australia’s most high profile marketing jobs.

Bruhn has been leading a marketing team of 50 along with a roster of agencies including Leo Burnett, Iris, Zoo Republic, Traffik, Ikon Communications and One Green Bean.

Bruhn told Mumbrella: “I’m really happy that we’ve put out work that is of global quality. Our agency partnerships are super crucial to us.

“We feel we have managed to create a culture where we don’t have a master-servant relationship. It’s just one group of people trying to create something significant.”

Diageo’s brands include Johnnie Walker, Baileys, Bundaberg, Guinness, Tanqueray and Pimm’s.

Bruhn starts in his new role in about three weeks’ time and will move to New York about a month after that. He said: “Smirnoff is such a big brand. I’m a little nervous but it’s an awesome gig.”

Bruhn joined Diageo nine years ago as brand manager for Bundaberg Rum before becoming sponsorship marketing manager for Diageo Australia, then Asia Pacific. He has been in his current role for two-and-a-half years.

Ina statement Diageo said: “Matt has been pivotal in driving growth and energy within the Australia business and we wish him every success in his new role. The appointment of Matt’s successor will be the subject of a later announcement.”


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