Prophet appoints new strategic growth lead
Martech company Prophet has expanded its growth division, appointing a new strategic lead following significant new business developments.
Claudia Kidd joins as strategic growth lead, where she will be responsible for identifying and activating high-value growth opportunities for the commercial mix modelling (CMM) platform. She will focus on enhancing media agency relationships, enterprise brand targeting, and accelerating advertising growth.
Kidd will report to Paul Veltman, chief growth officer.
Her appointment, and further expansions to the growth team, follow customer uptake across a number of sectors. This led to an investment in strengthening Prophet’s partnerships programs and with agencies and tech channel partners.
Claudia Kidd
“On the back of securing over 20 enterprises in our first ten months, Prophet is accelerating cross-sector growth across the ANZ region,” Veltman said in a release.
“We’re now seeking best-in-class talent: commercially-minded growth specialists and leaders who want to join an exceptional team, with the freedom and support to do their best work and make a meaningful impact across the APAC region and beyond,” he said.
Kidd joins Prophet from Channel Factory, where she was sales director, leading sales strategy and execution across Victoria and South Australia. She has nearly 15 years of media, sales, and ad tech experience, with other previous roles at Quantcast, Click Frenzy, Seven, and Blis.
Commenting on her new role, she said she was looking for “more than just my ‘next opportunity'”.
“I’m happy to say I’ve found that at Prophet,” she said in the release.
“I’ve spent the past decade in ad tech, working alongside agencies and directly with brands, witnessing the complexity of reaching the right audience, the pressure of interpreting data under tight deadlines and the constant demand to make high-stakes decisions and optimise in real time.
“That’s why Prophet excites me – Prophet is making a tangible difference in our industry, delivering the clarity and confidence marketers need to move from ‘I think’ to ‘I know’ by revealing what truly drives results without attribution bias.”
In her new role, her aim is to “elevate the already incredible and complex work that agencies and brands do, replacing ‘what if’ with ‘here’s how’ and giving them the power to make smarter, faster and bolder decisions”.
She said: “I couldn’t be more excited for what’s ahead.”
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Lauren McNamara is a freelance journalist contributing to Mumbrella. She previously spent three years at the publication, most recently as the associate editor. She first joined in 2022 after completing a Bachelor of Communications (Journalism) at UTS. She left her staff role at Mumbrella in August 2025.
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