Publicis adds senior creative talent in APAC

Publicis Groupe has made a series of senior appointments to its Asia Pacific management team.

Laurent Thevenet is joining as head of creative technology for Asia Pacific, Middle East and Africa (APAC and MEA), based in Singapore, while Anna Tomasetti joins as creative community manager, APAC and MEA, while Barbara Messer joins as head of creative PR, APAC and MEA. They will report to Natalie Lam, chief creative officer, APAC and MEA, and will be tasked with strengthening the creative community and creative product across the region.

Thevenet is joining from R/GA Singapore where he was executive technology director, overseeing work across Southeast Asia and having led projects across China, India, the Middle East and Australia. He founded the APAC R/GA Prototype Studio in 2016 – the only studio of its kind outside of R/GA New York, which developed prototypes for clients such as Nike, Uber,
Google, Siemens and Nikon.

Tomasetti joins Publicis Groupe with ten years of experiences in the film and advertising industries. After two years as director of the Canberra Short Film Festival, she joined Cannes Lions, Dubai Lynx and Spikes Asia as awards manager and communications officer.

Anna Tomasetti and Barbara Messer

Meanwhile, Messer joins Publicis Groupe with almost 20 years of journalism, communications and awards experience. She began her career as a advertising and marketing industries reporter and editor, and later worked with a raft of agencies including Droga5. As global editor for Ad Stars and AdFest, she has worked to raise the profile of creative brands, agencies and leaders across the Asia Pacific.

Lam said of the appointments: “We now have the best team to unite our talent as a true community, build a strong creative culture across the region, and make the group the best place for all creative talent to be in. With my own path, I’ve learned how important it is to be in a place where I’m always learning and growing. Anna will work to inspire and energize our creative community so that we can learn from each other and drive impact for clients. Barbara will focus on all things creative from an internal and external creative communications lens. It’s an exciting time for Publicis Groupe APAC and MEA and myself: both for the group’s commitment to putting creativity at the core of what we do, and selfishly all three of them are just the nicest and the most interesting people to spend time with.”


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