Publicis Groupe continues growth, with ‘stronger than expected’ FY2021 results
Publicis Groupe has delivered its 2021 full year 2021 financial results, with “strong organic growth” according to the French holding company, with a net revenue of €11.73 billion (A$18.81 billion).
Global CEO and chairman, Arthur Sadoun said: “In 2021, Publicis published record numbers and exceeded 2019 levels across all of its KPIs. We delivered 10% full year organic growth, with Q4 at 9.3%, above expectations, and a strong performance across all of our regions.
“Both Epsilon and Publicis Sapient were accretive to our full year growth, at 12.8% and 13.8% respectively, as we were in a position to capture the structural shifts in the industry towards first-party data management, digital media, commerce, and business transformation.
“Looking at our performance on a two-year basis, we exceeded 2019 levels faster and more strongly than expected, at 3% growth for the full year that accelerated to 5% in the second half. The US, where our model is the most advanced, was a strong contributor to this performance, growing 8% versus 2019.”
In the reporting period, Organic growth was 10.0% in FY 2021 compared to 2020. Compared to 2019, this implies organic growth of 3%, accelerating in H2 at 5% after 1% in H1. All regions continued to recover and posted strong growth.
Asia Pacific grew 11.4% on a reported basis and 10.3% on an organic basis (+3% compared to 2019). China organic growth was 10.3%
In APAC, Publicis Groupe saw a net revenue of 1.038 billion (A$1.665 billion). In Q4, total revenue in APAC was €266 million (A$415.7 million) in Q3, and year-to-date totals €736 (A$1.15 billion) with organic growth up 4% on 2019 figures for the first nine months.
Sadoun added: “2021 was a record year not just financially, but also commercially. For the third time in the past four years, we topped the New Business rankings as league tables placed us well-ahead of the pack, with landmark wins including Stellantis, Walmart, and Meta, to name just a few. We also started 2022 on a high note, with the win of McDonald’s US.
“We are emerging from the pandemic as a stronger company, and a better one. The progress we have made across our Environmental, Social and Governance strategy is setting a clear industry standard. Our combined efforts on this front have led to Publicis topping the rankings for our sector with 8 out of 10 leading ESG ratings agencies.”
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