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Publicis Media’s Performics adds four clients including Freedom and Sensis

Publicis Media’s performance marketing division Performics has added four new accounts including Freedom Furniture and Sensis White Pages as the brands move to convert consumer data and content into sales.

Grace Chu says content analysis becoming more important to clients

The agency has also added fashion house True Alliance – which includes Lee, Lacoste, Coach, The North Face, Speedo, Ben Sherman, Nautica, Riders, Ugg and Wrangler – as well as life insurance provider NobleOak.

Performics’ work for all four clients will include paid search, content marketing strategy, technical SEO and site migrations strategies.

Grace Chu, Performics Australia CEO said the wins showed how performance was becoming a crucial element of the marketing mix.

“We’re seeing an increase in brands lifting their investment in performance content, our all-encompassing data and intelligence-driven approach covering technical SEO, content marketing and user experience,” Chu said.

“These no longer exist in silo – brands are recognising they need to strategise from an owned media perspective to move the needle in speeds like never before.”

Earlier this year the agency also won ToysRus and Fitness First.

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