Publicis Sapient boosts team with two industry specialists
Digital transformation company Publicis Sapient has appointed two new industry leads. Daniel Abbas will focus on public sector and higher education industries, while Michael Joffe will be responsible for energy and utilities.
Sapient, the digital transformation arm of Publicis Groupe says the appointments signal an expansion of its investment in “industry vertical specialist talent”.
(Left to right) Michael Joffe, Daniel Abbas, and Sarah Adam-Gedge
“Publicis Sapient is on a strong growth trajectory and as a business we are committed to continually evolving to serve our clients’ transformation needs during a time of unprecedented digital disruption. We’re acutely aware that the public sector, higher education and energy industries are at the tipping point of disruption and offer significant growth opportunities for Publicis Sapient,” said managing director Sarah Adam-Gedge.
“Daniel and Michael’s exceptional specialist talent is sure to make a significant impact on our efforts to expand in these areas.”
Abbas has worked in both the corporate and public sectors, and he has previously led Nous Group’s digital practice group and been business architect for REA Group.
Meanwhile, Joffe co-founded Zen Ecosystems, an Internet of Things and energy management company. He has also held roles at Planet Innovation and Invetech.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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