Publishers Australia introduces new awards category for magazines

Publishers Australia has introduced a new awards category for magazines.

The announcement: 

Magazine peak body Publishers Australia has introduced a new awards category to identify magazines that engage and deliver across multiple channels.

Publishers must illustrate how they have extended their brand to reach and engage wider reader and advertiser audiences by demonstrating activity in a minimum of five channels. These could include: video, conferences, books, expos, directories, social media, as well as traditional print and digital mastheads. Judges will look for a coherent strategy, quality content and fluency between channels.