Publishers of Radioinfo to acquire Radio Today
AMT, the publishers of Radioinfo, are set to acquire radio industry publication Radio Today, on 1 November.
As part of the restructure, content director and editor, and former Mumbrella editor Vivienne Kelly will depart the business on 19 November.
Radio Today logo
Take 2 Media, the previous publisher of Radio Today, will continue to publish music business trade publication The Music Network.
Radio Today will operate independently under AMT.
Radioinfo managing editor Peter Saxon said: “Australia is one of the most competitive radio markets on the planet, recognised as a world leader in all aspects of audio production and broadcasting. It’s only fitting that for the past decade the industry has been well served by two outstanding publications, Radioinfo and Radio Today. We are thrilled to have been given the opportunity to bring the two under one roof.
“In the same way that most radio networks operate two stations in each market they serve, Radioinfo and Radio Today will retain their individuality and a true choice for readers, while offering advertisers highly targeted client messaging to diverse market segments.
“The acquisition of Radio Today will provide both critical mass and economy of scale, not just as a sister site of Radioinfo’s in Australia and New Zealand, but with our other publications, www.radioinfo.asia and our most recent addition, www.radioinfo.africa.
“Across all our publications we will be able to offer a 360-degree view of the audio market to advertisers, trade marketers, technology companies, broadcasters and podcasters.”
Take 2 Media publisher, Jake Challenor, said: “Viv is one of the best trade editors in the media business. In her first month as editor of Radio Today, page views were up over 65% and unique page views soared 67%. On a personal note, I’ve loved working with Viv.
“Equally, I’ve loved reconnecting with the radio business. Launching the Podcast Awards and our annual search for future leaders, the Radio Today 30 Under 30 Awards, has been a real highlight. To all the networks and organisations that have backed these initiatives, thank you.
“Commercial radio has had a challenging couple of years, but its future as a diversified audio business is bright. The sector is full is smart, energetic and passionate people. Radio Today, under the new ownership at AMT, will continue to tell radio’s many stories.”
Kelly departed Mumbrella as editor in August 2020 following a restructure, later joining Radio Today as editor.
Radio Today was founded as a blog in 2011 by seasoned programmers Greg Smith, Brad March, Dan Bradley and Scott Muller, and was acquired in 2017 by Take 2 Media publisher Challenor.
Kelly and Challenor will host a final episode of the Radio Today podcast together, this Thursday 21 October.
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Brad March
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Scott Muller
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