Pukka and Paper Moose serve up a comfy cuppa in new activation

September 18, 2024 9:55

Tea brand Pukka gave Bondi residents the opportunity to kick back in giant tea cups with help from creative agency, Paper Moose.

Serving as a challenge to get people hooked on “a healthier caffeine-free morning ritual”, the activation consisted of large tea cups visitors could sit in while drinking a cup of the company’s new Morning Berry tea.

Pukka’s logo and related visuals were stamped on the seat-cups and the drinking cups themselves. The activation was designed to satisfy Pukka’s ethos by leveraging recyclable materials and being inherently eco-friendly.

Pukka’s brand manager for Australia and New Zealand, Anna Kiernan, praised Paper Moose’s work on the activation.

“Paper Moose’s activation felt very much in the world of Pukka and we loved working with their team,” Kiernan said.

“Their impeccable level of craftsmanship helped introduce Morning Berry Tea in the best way possible.”

Paper Moose’s creative director, Jeremy Willmott, added: “We’re thrilled to work with our Pukka friends in bringing three giant tea cups to Bondi Beach and enticing the early risers to try a healthy alternative to coffee.”

The working relationship between Pukka and Paper Moose began in March 2023, after the former signed the latter as its creative agency of record. Their joint activation comes a few days after the indie company announced a set of senior-level appointments for its team.

Client: Pukka
Brand manager ANZ: Anna Kiernan
Agency: Paper Moose
Executive creative director: Nick Hunter
Creative director: Jeremy Willmott
Senior creative: Pete Saladino
Art director: Jessica McLure
Copywriter: Feryx Hui Ming Lim
Design lead: Georgia Shillington
Senior designer: Evelyn Tran
Creative strategist: Catho D’Souza
Head of client success: Brad Bennett
Senior account director: Brigitte Harbrow
Senior account manager: Hannah Maher
Producer: Olivia Jeavons
Production Design and Construction: Emily Borghi