PUMP launches ‘PUMP up your team’ AFL water bottles for second year

PUMP has launched its ‘PUMP up your team’ water bottles for the second year in a row.

The announcement:

Australia, Tuesday 27 March 2018: PUMP today announced it will continue its partnership with the AFL as the official water for the 2018 season. For the second year running the partnership will be underpinned by the ‘PUMP up your team’ campaign, with the brand changing its iconic packaging to feature all of the AFL’s 18 team names on the labels.

The limited-edition packs will be available during March through to May, enabling fans to select PUMP as their water of choice whilst cheering on their team. The campaign also includes social, influencer, radio and in-store activity.