GPY&R’s Puppet Peloton hits Adelaide as Santos Tour Down Under kicks off
GPY&R’s The Puppet Peloton hits Adelaide this week as the Santos Tour Down Under gets under way featuring some of the world’s best riders.
The Peloton – 12 mechanical cyclists with 24 articulating legs and a top speed of 80km an hour – has been travelling around the state promoting the biggest cycling event in Australia.
https://www.youtube.com/watch?v=pOlLLUycMJ8&feature=youtu.be
In the last few months it has travelled over 2,000kms seeking out riders on popular cycling routes to encourage them to “follow the Peloton to the Santos Tour Down Under”.
The machine was built over a period of nine months by Melbourne production team Peter Blackwood and Mick HurrenCredits:
- Client: South Australian Tourism Commission
- Product: Santos Tour Down Under
- Senior Marketing Manager: Melissa Librandi
- Event Manager: Sally Heading
- Consumer Marketing Coordinator: Danielle Belci
- Agency: GPY&R Melbourne
- Chief Creative Officer: Ben Coulson
- Art Director: Jake Barrow
- Copywriter: Matt Lawson
- Producer: Luisa Peters
- Senior Account Director: Nick Robinson
- Senior Account Manager: Sally Borda
- Account Executive: Tristan Rennick
- Production Design and build: Peter Blackwood
- Photography: Mick Hurren
- Retouching: Marcus Byrne
- Content: GPY&R/Finch/Mick Hurren