Pure Blonde goes on an epic journey to the pure place
Foster’s tonight launched onto Facebook the first element of this year’s advertising campaign for Pure Blonde Lager.
The ad – created by Clemenger BBDO Melbourne – returns to Pure Blonde’s theme of a beer from the “place much more pure than yours”.
The first playing of the ad featuring an adventurous duo journeying to Brewtopia was on Pure Blonde’s 30,000 strong Facebook page.
Spin-off summer brand Pure Blonde White was officially launched last week at an event at Sydney’s Ivy which included a live performance by ARIA Award winner Sia. The brand will embark on a series of major music festival activations across the summer.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Wow another beer ad featuring bumbling idiots, that doesn’t advertise the taste of the beer. Original.
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An ad about an upcoming ad
Also taking the piss out of fantasy/Narnia movies and previous ads. So pomo, fo sho!
Looking forward to the whole ad when it hits
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Lame. A few too many years have past to be doing Lord Of The Rings parodies hasn’t it?
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Pure Bland.
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Tough crowd. I liked where the pegasus was called Colin.
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A great example of the new Apple’s iMovie’11 new movie trailer templates.
http://www.apple.com/ilife/imovie/#movie-trailers
A little tragic….
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Instantly i think of the NZ Tui beer ads..
Colin is a great addition
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Wow. Another beer brand taking the piss. Are Clems running out of strategies – single speed agency.
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Love it, had no idea what was going to happen and was pretty funny.
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