Pure Blonde goes on an epic journey to the pure place

Foster’s tonight launched onto Facebook the first element of this year’s advertising campaign for Pure Blonde Lager.

The ad – created by Clemenger BBDO Melbourne – returns to Pure Blonde’s theme of a beer from the “place much more pure than yours”.

The first playing of the ad featuring an adventurous duo journeying to Brewtopia was on Pure Blonde’s 30,000 strong Facebook page.

Spin-off summer brand Pure Blonde White was officially launched last week at an event at Sydney’s Ivy which included a live performance by ARIA Award winner Sia. The brand will embark on a series of major music festival activations across the summer.


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