Purple is the colour for Whiskas cat

They could have filmed my black and white cat and got exactly the same result! He is sitting on all my paperwork even as I type. Well observed ad of cat behaviour.

User ID not verified.

Absolutely gorgeous work, fantastic representation of classic cat body language and movement. If my cat’s weren’t already a dedicated Whiska’s consumer, this ad would have converted me. Great job!

User ID not verified.

I think they’ve missed the point. The cat isn’t real anymore. As cute and as well executed as the animation may be, seeing real kittens in ads is what makes the brand more appealing.

User ID not verified.

Agreed….great animation, but much preferred Henry. As a cat owner I relate to this depiction of a cat much less.

User ID not verified.

Agree with the last two. If a real cat could perform this script – tough but possible – it would have been much more engaging for a cat owner (me). Surely animation is an opportunity to create behavior and humour way beyond what’s possible in live action and give human character to the animal. I’ll bet the original cat character profile was a bit more exciting than this.

User ID not verified.

I love it as the Purple Cat represents the behaviour of all different breeds of cats!

The actor did a very fine job too!

User ID not verified.

Cute but lacks the emotional engagement of seeing a real cat. You wouldnt catch Huggies using animated babies for the same reason. This could well prove to be a major strategic/creative error for the brand.

User ID not verified.

Surely the point is that the purple cat acts as a memorable branding device through the use of the colour purple and the cat’s headshape both of which can be seen on WHISKAS products on shelf. I believe it is effective in creating salient memory structures that can be recalled at the point of purchase.

User ID not verified.

The Purple Cat is the most eyecatching, compelling and superb advertisement I have seen in 78 years. Thanks for “inventing” him.

User ID not verified.

I didn’t realise such animation was possible these days. This must have cost millions, but I guarantee you sales will more than make up for it. The Yanks sure have a lot to learn from us judging by this. This has Cannes Gold written all over it, simply astounding.

User ID not verified.

Why are we all so critical?
The advertisement has well and truely achieved its objective
Ten out of Ten to all of those who contributed
Thank you for the smile and the feel good moment each time the advertisement is aired

User ID not verified.

my geriatric cat will eat only whiskas jellymeat she ia 20 years old she wakes me up everyday between 0230 and 0530 but i love her

User ID not verified.