Purplebricks hires King Kong as digital agency

Real estate company Purplebricks has engaged King Kong as its digital agency in Australia.

King Kong will be responsible for creating digital marketing strategies and campaigns across Google Ads, YouTube pre-roll and Facebook.

Purplebricks assigns King Kong to digital account

Neil Tavender, CEO of Purplebricks Australia, said in a statement: “As a disrupter in the real estate industry, we needed a campaign to match our agile, results-focused approach. So King Kong was the perfect fit. Purplebricks Australia is growing rapidly and we wanted a digital marketing partner to help build on that momentum.

“We know that once we get a lead, our real estate agents have an extremely high rate of conversion. In fact, over 90% of our customers say they would sell with us again. So we engaged King Kong for our digital marketing to increase the volume of appraisals booked with us. And already in a short space of time the results have been impressive.”

Sabri Suby, CEP of King Kong, added: “Impressions, clicks, likes, shares, follows and all those vanity metrics don’t mean a thing unless they result in sales. We don’t talk about vanity metrics. Instead we focus on hard numbers – cost per lead, how much they’re willing to spend to acquire a customer, ROI, and guaranteed results. We have a strong track record for real results, and that’s something the Purplebricks team recognised in moving away from the previous global digital agency to King Kong.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.