Purplebricks hires King Kong as digital agency
Real estate company Purplebricks has engaged King Kong as its digital agency in Australia.
King Kong will be responsible for creating digital marketing strategies and campaigns across Google Ads, YouTube pre-roll and Facebook.
Purplebricks assigns King Kong to digital account
Neil Tavender, CEO of Purplebricks Australia, said in a statement: “As a disrupter in the real estate industry, we needed a campaign to match our agile, results-focused approach. So King Kong was the perfect fit. Purplebricks Australia is growing rapidly and we wanted a digital marketing partner to help build on that momentum.
“We know that once we get a lead, our real estate agents have an extremely high rate of conversion. In fact, over 90% of our customers say they would sell with us again. So we engaged King Kong for our digital marketing to increase the volume of appraisals booked with us. And already in a short space of time the results have been impressive.”
Sabri Suby, CEP of King Kong, added: “Impressions, clicks, likes, shares, follows and all those vanity metrics don’t mean a thing unless they result in sales. We don’t talk about vanity metrics. Instead we focus on hard numbers – cost per lead, how much they’re willing to spend to acquire a customer, ROI, and guaranteed results. We have a strong track record for real results, and that’s something the Purplebricks team recognised in moving away from the previous global digital agency to King Kong.”
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You mean DONT DO FACEBOOK ADS WITHOUT READING THIS!!! worked?
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lol
“OUR SECRET GAME-CHANGING TACTICS HELPED OUR CLIENTS MAKE 1 BILLION DOLLARS IN JUST 90 DAYS!! TURN YOUR MEDIOCRE BUSINESS INTO A POWERHOUSE. R-I-G-H-T N-O-W.”
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SELL YOUR HOUSE USING THESE 5 TIPS REALESTATE.COM.AU DOESN’T WANT YOU TO KNOW
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“We don’t talk about vanity metrics. Instead we focus on hard numbers – cost per lead, how much they’re willing to spend to acquire a customer, ROI, and guaranteed results.”
So how do you measure cost per lead, if you don’t care about the “vanity metrics” as impressions, clicks, engagement etc?
Advertorial – good on you Mumbrella.
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If anyone wants a good chuckle I strongly recommend checking out the “info and ads” section on their FB page. The above two comments are not huge exaggerations.
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YES! I WANT A $1,000 CUSTOM MARKETING STRATEGY FOR MY BUSINESS, FOR FREE!
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Those vanity metrics have nothing to do with cost per lead?
Cost per lead… How much was spent divided by how many leads. Pretty simple really.
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Purple Bricks are pulling out of Australia.
Seems King Kong did the exact opposite of exploding their sales in 90 days or less!
New tagline – Top secret your competitors DO want tou to know about reveals how you’ll be skyrocketed out of business in 90 days or less
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Purple Bricks turned out to be the Clive Palmer of Australian Politics. It proved no matter how much you spend on advertising if the value proposition is not there, it won’t be believeable. Purple Bricks with their discounted offering was always only going to appeal to a certain segment of the market i.e. cater for lower priced regional property. And it ultimately came back to the perception of the level of service you would get from them. Remember, there’s a couple of sayings out there. “You only get what you pay for” and “Pay peanuts, get monkeys!”
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