PwC and IAB Australia: Digital advertising contributes $94bn to Australia’s GDP

November 23, 2022 9:15

Australia’s digital advertising industry plays a significant role in the economy and society, with a new report released today finding the industry is responsible for contributing a total economic value of $94 billion to GDP and supporting over 450,000 jobs.

The report Ad’ing Value – which was prepared by PwC and commissioned by IAB Australia – confirmed the industry’s total contribution is the equivalent of over four per cent of GDP and over 3% of total employment in Australia in 2021-22. The report also found that the social value of the consumer benefits generated by the ad-supported digital ecosystem was $55.5bn in 2021.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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