PwC tops list of places Australians most want to work in LinkedIn study
Consultancies and banks have emerged as the most desirable brands to work for in Australia, led by PwC, the 2017 LinkedIn Top Companies List has revealed.
PwC was joined in the top five by KPMG, Westpac, the Commonwealth Bank and Wesfarmers in the survey which ranks businesses on their ability to attract and retain top talent.
Westpac and civil engineering company CMIC, which was ranked at number seven behind Qantas, were included on the list for the first time.
Other companies making the top 10 included Deloitte, Macquarie and Telstra.
Lol… PWC.
How Linkedin measured this:
(based entirely off linkedin platform statistics)
1.) Reach: How well-known they are.
2.) Engagement: How much interaction their content receives.
3.) Job interest: How much interest their jobs generate.
4.) New hire staying power: How well they retain new hires.
Admire the attempt to get companies to use their platform more.
What a load of self-serving nonsense by LinkedIn, which seeks to increase marketing spend by….guess who? The companies named in this faux-list.
The methodology is opaque, all based on metrics that favour…..guess who? Companies with giant social media teams to plug themselves in social media. And without exception, the CEOs of those listed are rampant narcissists.
It defies belief that with around 900,000 companies in Australia, the usual suspects just happen to be the “best places to work”.
Given that most are reviled and hated by the majority of their customers, it’s even harder to believe.