PwC tops list of places Australians most want to work in LinkedIn study
Consultancies and banks have emerged as the most desirable brands to work for in Australia, led by PwC, the 2017 LinkedIn Top Companies List has revealed.
PwC was joined in the top five by KPMG, Westpac, the Commonwealth Bank and Wesfarmers in the survey which ranks businesses on their ability to attract and retain top talent.
Westpac and civil engineering company CMIC, which was ranked at number seven behind Qantas, were included on the list for the first time.
Other companies making the top 10 included Deloitte, Macquarie and Telstra.
Linkedin’s Jason Laufer says it’s not just perks that set companies apart
Jason Laufer, director of talent and learning solutions at LinkedIn Australia and New Zealand, said a number of new companies had joined the list.
“It is interesting to note that all the new additions to the list for 2017, including Westpac and CIMIC group who are in the top 10, are Australian-born, reflecting Australian professionals’ desire to work for homegrown companies,” Laufer said.
“Australia’s top companies all have a strong employer brand that is central to their recruitment. We know that a company’s culture and purpose are key drivers for attracting great talent, but also retaining employees. Companies that are developing and sharing content through their employees’ networks are actively demonstrating their employer brand to potential candidates.”
Highlighting PwC’s win, the survey results said: “PwC has a strong focus on flexibility and offers ‘floating public holidays’ which allows employees to pick whether they take state-based public holidays off, or choose another day instead.”
Other companies on the list, such as CottonOn and REA Group, were celebrated for initiatives such as “Empower Hours” enabling staff to do things such as surf before work and encouraging staff to bring their dogs to work.
“It’s not just perks that differentiates these companies,” Laufer said.
“They are also helping their employees transform by providing the opportunity to work on meaningful projects and creating an environment that encourages them to innovate and take intelligent risks.”
Lol… PWC.
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How Linkedin measured this:
(based entirely off linkedin platform statistics)
1.) Reach: How well-known they are.
2.) Engagement: How much interaction their content receives.
3.) Job interest: How much interest their jobs generate.
4.) New hire staying power: How well they retain new hires.
Admire the attempt to get companies to use their platform more.
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What a load of self-serving nonsense by LinkedIn, which seeks to increase marketing spend by….guess who? The companies named in this faux-list.
The methodology is opaque, all based on metrics that favour…..guess who? Companies with giant social media teams to plug themselves in social media. And without exception, the CEOs of those listed are rampant narcissists.
It defies belief that with around 900,000 companies in Australia, the usual suspects just happen to be the “best places to work”.
Given that most are reviled and hated by the majority of their customers, it’s even harder to believe.
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