Qantas captures homecomings for Christmas
Qantas has used its ‘welcome home’ campaign platform to celebrate Christmas, capturing real people’s arrivals home in the airport in time for Christmas.
The very Love Actually style montage sees a number of people arriving home to ecstatic welcomes from family and friends.
https://www.youtube.com/watch?v=HBsfy84XGLI
It follows on from a campaign created by Lawrence Creative Strategy which tracks five separate homecomings of Australians returning from overseas.
https://www.youtube.com/watch?v=16RhgfA662k
Linkedin
I really love this campaign from Qantas and so do many people i have spoken to about it. It seems to get back to basics of what it is to fly with our national carrier.
There are many detractors in these forums that will take any opportunity to trash Qantas and they have definitely lost their way recently, but this seems to be in the right direction of steering the once great brand back to being great once again.
User ID not verified.
Can someone tell me are they paid actors or real qantas customers with real family and freinds that have signed waivers?
User ID not verified.