Qantas releases new safety video celebrating its 100-year history

From March, Qantas passengers will experience a new safety video which lasts over eight minutes and tracks the brand’s evolution over the past 10 decades.

The video, 12 months in the making, was created by Brand + Story.

It features aircraft, outfits and music from each decade, with Qantas Group CEO Alan Joyce saying the intricate and accurate details of the video should keep consumers interested and watching, even if they have seen it before.

“This safety video is a look back at the different styles of aircraft, service and uniforms that have been part of our long history. And it calls out the contribution Qantas and its people have made to aviation, like the invention of the slide raft, as well as the national carrier’s role in connecting Australia to the world,” said Joyce.

“It’s really a tribute to a century of our people, the changing styles, and our innovation. The one thing that has never changed is our commitment to safety.”

Various crew uniforms from throughout the decades were sourced from Qantas’ own collection and retired Qantas crew. The clothing for extras came from a combination of personal wardrobes and op shops in regional communities.


Agency: Brand + Story
Production: Positive Ape
Soundtrack: Bruce Heald from Noise International featuring James Morrison
CGI: White Chocolate, Sydney
Wardrobe: Melissa Rutherford


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